Canadian agency to help build Sikh brand online
Saturday, 20/06/2015
http://www.indiapress.org/gen/news.php/The_Tribune/
Amritsar : Launched with an aim to spread awareness about Sikhism in the USA, the National Sikh Campaign (NSC) has hired Canada-based Skyrocket Digital to have a premier website for Sikhism and “develop Sikh brand online”.
The website will act as an information centre for all those who seek to learn about the Sikh religion’s tenets and principles.
As per a release issued here, the NSC was formed last year to launch a major media-based awareness campaign about Sikhism and Sikh identity in the US.
Guided by former strategists for President Barack Obama and Secretary of State Hillary Clinton, the NSC released historic research that found that a majority of Americans are unaware of what Sikhism is or what a Sikh looks like, yet enormous potential exists to increase awareness and enhance positive sentiments toward Sikhism within the broader American public.
Accordingly, the website will be designed with a mainstream Western and American audience in mind. Its main purpose will be providing educational and compelling content aimed at building a deeper understanding and awareness of the Sikh diaspora and the positive contributions Sikh emigrants have had around the world.
Shawn Singh Ghuman, director, NSC’s Communications, said: “Information around Sikhism is widely spread online, but it can be difficult to access and decipher for non-Sikh audiences. We are thus creating a central place where anyone can go to gain an immersive understanding of the Sikh way of life, particularly in North America.”
Based in Vancouver, Skyrocket Digital will brand the campaign and build the website to cut across cultural boundaries by focusing on the universal, human values that Sikhism is based upon and create a web experience to communicate those tenets.